Given that images in tweets and Facebook posts increase engagement, it makes sense to use them. Facebook posts show 2.3 x more engagement with images, and tweets have 150% more retweets with images.
I particularly like infographics – they are visually striking and easy to follow. The facts speak for themselves – infographics are liked and shared 3x more than other content and directions with illustrations are 323% more successful. (statistics courtesy of Hubspot)
Until recently, I presumed that a nifty infographic was only within the reach of those with graphic design talents and had avoided attempting anything so adventurous. However, the website that I have used to produce graphics and headers for posts has templates for infographics so I thought I would give it a go.
And because it really is that simple, here is my own infographic telling you how you too can create an infographic of your own.