by VABoss | General
Do you have a sales funnel?
Do you know what one is?
Your sales funnel is the journey someone takes from knowing nothing about your product through to purchase.
Every business has a sales funnel, and it can be very simple or very complicated.
Prospects go into the top of your sales funnel, and buyers will reach the bottom of the funnel. Along the way, people will drop out and the funnel narrows.
The AIDA model traces the customer journey –
- Awareness – search, FB ad or post shared by a friend – unlikely to buy immediately
- Interest – More FB posts, lead magnet – you establish expertise
- Decision- content informs via an email sequence
- Action – purchase/coupon
Sales Funnels can be much more complicated for businesses with lead magnets, email lists, tripwire products and high ticket items. There are many more places where potential customers can drop out and forget about your products.
Understanding your sales funnel is the first step towards maximising it.
Where are prospects falling out?
Where are the weak spots?
Could you do more to get more people through to the bottom of the funnel?
How are you getting prospects into the top of the funnel? Are there enough?
One of the ways to get prospects into your funnel is to offer a Lead Magnet or freebie.
This could be a pdf or masterclass that shows off your knowledge. Prospects give you their email address in exchange for a freebie, making them a lead you can follow up with further emails.
Having a useful and professional-looking lead magnet is going to put you in the best light possible, and I would highly recommend using Biz Template Babe. As well as templates for Lead Magnets there’s also templates for podcasts, email sequences, and social media.
They are straightforward to use, and you can switch them up with your own branding to look professional; each template comes with tutorials as well making it super easy to use.
I speak from experience too, as I created my own lead magnet last year……….
And don’t forget that Facebook Ads are a great way to retarget people who have visited a web page or Facebook business page with your offers and products.
If you want to check out my own Lead Magnet (because it is also packed with super-useful ideas for your social media posts), then you can find it here.
by VABoss | Freelance working, General
Second cup of tea in hand, I’ve always been in my home office for 8.30 am. Or thereabouts.
Back when I was Project Managing a team and was expected to be available in office hours, it was a perfectly acceptable expectation that I was available and at my computer. But I stopped offering that service almost a year ago, I have no ‘time-sensitive’ work to carry out and often write away from my desk (in the garden sometimes, but don’t tell anyone)
Over the last few weeks, I’ve seen lot’s of people reminding me of the benefits of keeping to a routine, and I have no doubts that these are valid points:
Reduces the need to plan
Creates a structure to your day
Develop good habits
Break bad habits
Easier to prioritise
All very valid.
Except, at some point over the last four weeks, I’ve realised that some of the routines and habits I had formed over the previous months and years were no longer serving me. They were making life MORE DIFFICULT. And at the moment, I’m all about making life easier.
The first thing to go was being in the office at 8.30 am.
Leisurely breakfast with my daughter
Battle the queues at the supermarket
Drop shopping off for my parents
Collect a prescription
Go for a run
All of these things were much more important than the false importance I had attached to turning my computer on by 8.30 am at the latest.
Changing my routine has reduced my stress and anxiety, the overwhelm and the feeling that I was somehow failing somebody (me?) if I didn’t sit down to work at 8.30 am.
And the whole change of pace from being in lockdown got me thinking about other habits and routines that I had that were no longer serving me (Because I do like routines )
Is it laziness or a fear of change that keeps us in these routines that no longer serve us?
After the realisation that I didn’t actually have to start work every day at 8.30 am, I began to reassess other habits – finishing at 2 pm, using specific software, methods of carrying out work, carrying out tasks in a particular order. It turns out that a change really can be as good as a rest, and that even a single tweak can totally revitalise your day.