The 6 Ingredients For The Perfect Post
There are 6 things that need to be in every social media post. They are: Headline Hooks Emotional Triggers Formatted for social media Visuals Call To Action Headline The headline gives your audience a reason to focus and should create enough curiosity to keep...
3 Stage Business Journey
Not every business has the same message to convey on social media. A brick-and-mortar business that doesn’t sell online needs to get a different message across than an online shop. New businesses need to take a different approach than established businesses...
Spending all day on Facebook
When I tell someone that I’m a social media manager, they usually laugh and ask ‘So you sit all day looking at Facebook’? It is a fact that a lot of the time I have Facebook open on my browser, but not always for ‘looking’. Yes, some of my time is researching on...
In need of a boost?
Facebook often suggests boosting posts and I often see social media posts and comments from people who have boosted posts and seen no benefit – it has costs money but they’ve had no leads from it. Boosts have very limited options for targeting – friends...
Do you have a sales funnel?
Do you have a sales funnel? Do you know what one is? Your sales funnel is the journey someone takes from knowing nothing about your product through to purchase. Every business has a sales funnel, and it can be very simple or very complicated. Prospects go into the top...
The importance of the second cup of tea at 8.30 am.
Second cup of tea in hand, I’ve always been in my home office for 8.30 am. Or thereabouts. Back when I was Project Managing a team and was expected to be available in office hours, it was a perfectly acceptable expectation that I was available and at my computer. But...
Don’t Panic, Mr Mainwaring!
I recently watched a webinar hosted by the marketer Luan Wise, called 'How to Adapt Your Social Media Activity in Times of Uncertainty'. The main takeaways from the webinar I have been sharing over the last few weeks in my social media posts. Don't panic No-one...
Is your business worth the investment?
When you first start your business, your initial investments are usually the bare essentials to get you up and running. But once you’ve been in business a while, how do you make a decision on what investments to make for your business? Once you start to become more...
The key to your social media presence
Social media often seems like a mystic art (particularly the algorithms). The key to social media is to remember that it is just that – social. There is an element of time needed to invest in the social side, but the returns can be well worth it. The more you post and...
5 steps to Social Media Success
Social media posting shouldn’t be something you just do when you remember. Your social media content should be planned, and that plan should be part of an overall marketing strategy that pulls together your different marketing avenues and strengthens them. Using...
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